I remember a few years ago, the words Kevin Durant used to describe Brown James caused a lot of controversy in NBA. He said that the environment around LeBlanc was “toxic”-this was not aimed at LeBlanc himself, but only on the matter: everything around LeBlanc seemed to be distorted to varying degrees, specific to the player level, it is natural to lose control of public opinion and even career.
And just recently, the role of this “twisting force” has once again been staged in front of people: it has been called “The first Zhan Hei in the United States” for many years “, in the program and on the social network, blackbrown turned into a crazy popular mouth skip-Beles, which turned into a brown iron fan overnight.
He released an amazing theory on the program a few days ago: “Since the first year of LeBlanc’s entry into NBA, I have been paying close attention to him…… A match didn’t fall. If you don’t believe it, you can ask my wife. On Friday night or date night, I won’t miss the game of LeBlanc. LeBlanc has never been better now. He looks a few pounds thinner than last season. My contestant has been conquered by him. Continue to rule, because you can do it.”
The reason why he is abnormal is that black LeBlanc can be said to be the hot pillar of the Belles program. He belittled LeBlanc (even his whole team and family) from a very tricky perspective, here we can list some of his famous arguments:
“Knight’s MVP is Kerry Owen.”
“When LeBlanc joins Wade and Bosh in South Beach, he will never be qualified to be an MVP.”
“No one wants to coach James. He is not qualified to enter the GOAT discussion.”
“It is James’s fault that JR Smith’s brain is short-circuited in the finals.”
“James is good at manipulating the media, using injuries as an excuse to avoid difficult schedules.”
“LeBlanc is just chasing Jabbar. He is playing now not for winning but for scoring.”
Even LeBlanc’s son, Belles, did not let go. At the age of 15 Brownie, he played a wonderful buckle in the competition. He commented, “Hey Brownie, the buckle is good. But your father can use the left hand button.”
But now, his attitude towards LeBlanc suddenly made a 180-degree turn, which was naturally not without reason. When he really set himself on fire, LeBlanc became his means of shifting the focus and diluting public anger.
Not long ago, NFL star Hamlin was seriously injured and unconscious in the game, and his heart stopped suddenly. The situation was once very dangerous. Belles commented on the social network for several paragraphs, questioning the NFL’s decision to postpone the game. He said, “The season has reached the end and this game is of great significance to the ranking of the regular season”, it seemed that I couldn’t understand why the team couldn’t continue the game after lifting Hamlin off.
For today’s American sports world, this is no different from hate speech. In the comment area, all the angry scolding was a water blue V. In addition to the extremely angry NFL stars, Thomas, Parkins, Saint of War Jackson, Barkley and others all made comments on their own platforms, barnes also revealed that there were coaches and players who wanted to beat him before-from sports circle to media circle to cultural circle, let alone Rice circle. Berus really faced the boycott crisis of being “canceled” this time.
As a result, he quickly used LeBlanc to create new topics and insisted on continuous output in the program, which diluted Hamlin’s controversy to some extent.
Last year, the media did Statistics, and 87 percent of Beles’s Twitter mentioned James (this is true love)
For a long time, Belles’ views and styles have been approved as “morbid” by many people. He does not seem to have the most basic empathy and often dehumanizes players. However, he has a serious and well-deserved attitude, it also showed that he seemed to lack the minimum sensitivity. Considering his life, it is not completely unreliable to say that he is sick.
Belles was born in Oklahoma, one of the worst living conditions in the United States. His family environment was very bad since he was young, and his parents did not give him any warmth with his younger brothers and sisters. Mother is a child forced to be born under the pressure of elders, so she is very unhappy in marriage. My father had a drinking problem, and it was useless to enter the withdrawal center several times. He went out at 4 a.m. every day (later he woke up to work at 2 a.m. and said it was “not too early”) to run a small restaurant, and forced the young belles to work in the store until the 17-year-old family broke up.
That year, my father cheated on my mother’s best friend. After they eloped, my mother began to drink too much. He was the same age as his younger brother. They slept on the upper and lower floors in one bedroom until they were 14 years old, but sadly, their brothers were weak in feelings and even more estranged than strangers. They never talked, and even met very little after school-Belles was with his first wife when he was in ninth grade, and went to her house whenever he was free, secretly regard her parents as their own parents and steal a little warmth from home.
Interestingly, Belles’ brother, who had been estranged throughout his life, was also quite successful. Now he is one of the most famous chefs in the United States. Obama is his iron powder and even invited him to work in the White House.
Belles described himself as an introverted freak in his youth. Apart from sports, he used reading and writing to escape from reality. Because I studied very hard and got very good grades, I was encouraged by my English teacher in junior high school to be the main writer of sports columns in the school newspaper, thus setting the direction of life. When he graduated from high school, just like those players from poor backgrounds, he entered the institution of higher learning with a scholarship for sports writers.
As soon as he graduated, Belles chose the profession of sports media, worked in Miami Herald and Los Angeles Times successively, and won many News Awards. At the age of 25, he was hired as the chief sports columnist by the Dallas Morning News, witnessed the rise and glory of the Dallas Cowboys team. As a result, he published several books and created many controversies, including claiming that Troy Ekman, the team leader at that time, was gay. (Ekman later said, “I am also curious about what I would do to him if I saw him.”)
In 1998, Belles left Dallas and went to the big city Chicago to continue reporting on sports. He had a precise prediction and grasp of the direction of the media industry, and Chicago became the springboard for him to leave the paper media and go to the TV network.
After being familiar with many sports radio and television programs, Belles entered ESPN in 2004 and began his hosting career. At that time, it was at a time when the territory of sports media changed, ESPN expanded in scale and captured talents from all over the country. Berus and Stephen A- Smith scored the ball together, and their styles were very sharp.
However, with the rise of charging prices and the squeeze brought by the rise of social media to the market, ESPN began to shrink immediately after reaching its peak in 2011. Belles ate a wave of dividends and then adjusted its direction again. He didn’t calculate to be a game commentary like O’Neal Barkley, nor could he be a journalist who had a foothold by digging inside. To start his own brand, he had to find another way.
Of course, LeBlanc was not able to get into his eyes at the beginning. When ESPN became famous, one of his main porcelain objects was Allen Iverson. He constantly criticized Iverson for his lack of team spirit, and saw that his cooperation with Anthony was so bad that Iverson himself once took Anthony, who had not faded, to respond.
The simple Iverson looked very hurt at that time. He said, “I don’t know how I offended him…… I am made mistakes in life, but I really can’t understand that person, how could he hate me to this extent? So many people around the world say that I am not good, only him, I am want to refute…… He really made me work harder and harder, because I have never heard such bad comments.”
For Berus, Iverson’s response was simply icing on the cake, which made him excited in the live broadcast room and glowed: this was a piece of traffic fat that was delivered to the door.
Until Iverson faded out of the league for nearly ten years, Belles tried to squeeze out the last bit of traffic. At the beginning of last year, he published a letter of apology in GQ magazine: “Why did I read Iverson wrong”, he used words such as stupid ignorance to describe himself, and even did not forget the political correctness, saying that this ignorance is the main culprit that damages the racial relations of the United States, iverson actually has the same qualities as his childhood idol Ali and others. He is different and dare to be brave.
But BELLUS did not forget to brag, “I believe he knew from the bottom of his heart that I was right, and my words hurt him. But I actually don’t want to see Iverson’s career end in failure and tragedy.”
For Kobe, the front star of NBA in that era, Belles was relatively convergent. After all, he treated Jordan like a god, and he couldn’t pick (or dare not pick) the killer temperament on Kobe. However, he can still take Kobe as the topic, claiming that the Eagle County incident has brought benefits to Kobe, changed his image and stimulated his sneakers sales. At that time, the host with his partner changed the topic immediately after cutting off his speech.
As for LeBlanc, his decision to move to the Heat in 2010 was just in line with Belles’ transformation (which may be an evolution in his view), which made Belles find a new goal.
His comments on LeBlanc were more bottomless than once, and even LeBlanc’s teammates were hurt: Berus took the lead in attacking Bosh’s “soft egg” and questioned Bosh’s personality, so Bosh went directly to the program of Belles in ESPN, asking Belles not to humiliate his name. Last year, Belles also took the lead in promoting the nickname of “Tiewei”, leading the weishao couple to protest solemnly.
Wei Shao responded: If you have the ability, you should say it to my face.
As long as the long peak of LeBlanc lasted, behrers gave him full power. In the process of information transmission from TV network to social platform, NBA may be the top sports league that is best at social media marketing, and both LeBlanc and Belles are also considered as trendsetter and internet famous among them. It is because of the whirlpool of public opinion and flow created by Bellus and many people who want to become BELLUS that Durant’s “toxic” environment came into being.
After leaving ESPN, Belles started a new stage in Fox Sports and became the “master” of the program. In 2016, Fox gave him an annual salary of more than 5 million dollars. When the contract was renewed in 2021, the annual salary rose to 8 million dollars. Zhan mi Horowitz, the American media leader, once said, “it’s like asking Celts if they are interested in Durant. Of course, I am interested in media people like Skip and Stephen A.”
The machines of the media empire need to constantly create topics to attract heat. Without Bellus, there will naturally be others. Today, he is called an alternative “Son of Heaven”, create opportunities for yourself without opportunities.
He “hated” LeBlanc most, perhaps because he had the most similarities with LeBlanc. This is to some extent a hero cherishes a hero.
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(Text/kewell)