Live broadcast, December 15 -nba officials announced the design and naming of six new trophies on 13th day of this month. MVP was named Michael Jordan award.
It is noteworthy that except for the Jordan award, the shapes of the other five trophies are very similar to the logo movements of naming stars. Jordan Brand designer Mark Smith recently explained this issue in an interview.
Mark Smith said: “Jordan himself really likes to be named a new award. He will say, ‘look, what is that award called? Michael Jordan’s most valuable player award! This has already explained everything. No matter what the shape of the trophy is, Jordan himself really likes this change.”
“Jordan thinks ‘Players should pursue to be themselves in the game, not to be me ‘. When he said to me, “Don’t be me”, I knew how to design it. We don’t need an image wearing a jersey, but a more common theme. What we need is a human form, which is more universal value. For me, this is a huge challenge. This job has changed from refining the career of a superstar to how to knead all elements together. Incredibly difficult challenges.”